Creating Great Ad Campaigns with Facebook

Looking to improve your PPC ratios with Facebook?   Most marketers and product advertisers still cannot figure out the basic strategies on PPC marketing.  For the first time ever, the promotion of products can be narrowed down to consumers that are currently in the market for that particular product right now.

Example: John is looking at purchasing used blue widgets. John visits Google and enters into the search column, “Buy Used Blue Widgets”.  If you had been running a specified PPC campaign on Google your specific ad would have displayed to this user promoting the exact product at the time that he was ready to buy.

Clicking Here to Learn More!

Instead of spending tons of cash to advertise in the local paper or magazine not knowing your results you can now dedicate your marketing to direct customers in need of your products now.  Traditional print marketing never allowed for this type of promotion.

The best secret with Facebook, which continues to be ignored by advertisers, is the direct advertising approach.  So many times I still see ads running with the same strategy that might match their highway billboard.  This old tactic will receive zero results on Facebook and waste tons of cash.   Facebook allows the ability to narrow down your campaigns to specific genders, age groups, marital status, even specific hobbies and likes.

This means that the standard billboard campaign could be broken down into more than 18 different campaigns ranging on male or female and age range.  Giving you the ability to target the exact consumer needing your exact product right now.

Here is a great course that I just completed and highly recommend in learning more on how to target ads in Facebook.  Check it out by Clicking Here!

Enjoy and please send us questions direct on running ads on Facebook, we would be more than happy to assist.

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Face Your Customers with Facebook

Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

For a long time in the history of marketing communication, media remained the stronghold of news-makers and advertisers and communication was mostly one way from the marketer to the reader. However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

Internet and Quantum Change in Media

The Internet brought about a sea change in the science and practice of mass communication and hence the process of marketing itself. But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

Facebook – Front-Runner in Social Media Phenomenon

With 500 million users worldwide, and the numbers growing steeply, Facebook is emerging as one of the strongest mediums, with users getting totally involved in creating more and more content on the website. At any given point in time, millions of conversations take place, with precious customer-related information seeping through each of these, in the most natural way.

Customer Insight… Really

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook.

All of this information is first hand, with honest responses.

Coming Face to Face With Customers

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do a Brand search on Facebook – Conducting a search on Facebook with the terms related to your brand or that of your competition throws up results that include customers associating with the brand and various discussions, fan pages, where the brand features. Going through these conversations can reveal the opinion of the customers about your brand.

Creating a Fan page: If you are confident that your brand has the capability of attracting positive response and drawing fans, it is time you create a fan page for your brand and watch users “liking” the page and enroll for the same. The fan page can serve as an excellent platform to directly engage with customers and create a strong bond.

Create branded applications: Applications can range from entertaining games with your brand to useful tools related to your product.

The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.

Get more information here for the best Facebook training available: http://tinyurl.com/FacebookAdsExposed

Thank you for reading and please leave a comment below!

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Learn How To Look at Private Facebook Profiles

This has been a huge request from our clients and fans, so why not write a report on it!!  So, you want to see a private profile on Facebook without friending that individual.  There are two ways to go about viewing these secret profiles, but there is one small catch.  The other person could know its you, but what the “HELL”, you sneaked a peak at their limited profile … HORRAY!!!!.  Its easy, but don’t be surprised if you receive some hate mail in return.

There are two methods to seeing a users limited Facebook profile without being friends with them and both are very easy and straight forward to do.  However, as we had mentioned there is a small draw back and that is that the Facebook user will most likely know that it is you and they will be able to see your limited Facebook profile.  So, if you are up for “Stalker of the Year Award” this year, this might not be the right tactic for you.

To look at a private Facebook account or how to get around private Facebook profiles. Well, these are probably the easiest ways to view a private face book account, although maybe not the best, they do work well.

How to Look at a Private Facebook Profile – Tactic #1

You can send the user a simple message to their Facebook inbox.  To complete this tactic, follow these simple steps.   First, go to their profile page, which will pop up stating “You Must Add as a Friend”.  Find the option to send a message, click and send any type of message to the user.  Example: “Hello”.  Facebook will inform the user of the message and that you can view their limited profile.  But remember, the recipient can now view your limited profile.

How to Look at a Private Facebook Profile – Tactic #2

Between the two tactics, this one is works much better.  It’s easy, all you need to do is POKE them.

This may be the better of the two methods to see a Facebook users profile. All you do is “Poke” them. This does everything that sending them a message does except it has the slight advantage that most users have no clue what poking actually does, so they may not know that you can see their limited profile. But they will still know that you are thinking about them or that you know they have a Facebook profile.

In short, these are two great ways to find out more on someone that you would like to friend or those that are trying to friend you.  But just remember, if you don’t mind others seeing you then take advantage of these small tactics before jumping in bed and friending those you don’t know.

If you enjoyed this article, let us know below and please leave a comment!!  It helps us grow and conversation is always the best!

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Facebook Poking Definition

The poke is looked under their profile picture.  Here is the reason behind the poke!

Original Idea of the poke

Just like life, poking is a gesture of getting ones attention with out any verbal conversation.  It gives you a chance to say “YO” and that you have them in mind.  This is sometimes, as the same as an easy smiley face in a text message, an easy way to say “Hello”, but without the “Hello”

What does poking another profile on Facebook actually accomplish?

First and foremost, it notifies the recipient Facebook user that have been poked.  Even better, it shows up on both yours and hers (or his) wall.  Just so the world can see you poking!!  Not the same as underneath the table at dinner with friends, but what the heck!!   Even better, you can now see their limited Facebook profile, as discussed in How to Look at a Private Facebook Profile.

Poking might be a great way to keep in touch, without actually touching them but there are some side effects.  They know that its you and if you are not friends, then they can view your limited Facebook profile and you can view their limited Facebook profile for up to a week.

Hope this helps!!!  If you liked this article, please share the wealth, but not to CREEPY STALKER TYPES.  Make sure to leave a comment below and do yourself a favor today, poke a friend.  You might just find out more about them through a poke then a simple “Hello”

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Facebook and Consumer Learning Process

A great deal of successful marketing today depends on closely understanding consumer behavior. As a marketer, you may always be curious to understand what excites or motivates your customers into buying either your products or those of your competitor.  Depending on the buying and consumption cycle of your product, there can be several factors that will determine the sales conversion ratio for your product.

Toward Right Learning

A successful sale happens when your customer understands his need and is convinced that your product can satisfy that need in a reliable way.  Both these steps happen through a process, which is known as learning. Hence as a marketer, your job begins by ensuring that the customer perceives his need and, more importantly, finds the solution in your product

Right Learning and Right Conversations

At this very moment, you may be reading this article on your laptop or desktop. Remember the day when you had decided to buy your first computer. You must have considered many factors before finalizing which computer to purchase.  One of the important decision points for a buyer is his circle of reference. It is natural for you, as a buyer, to discuss with your informed friends about the best brand. Positive references from friends and acquaintances help one make a decision.

How has Facebook changed all of this?

Research has shown that buyers do a great deal of product research on the Internet and most of the time choose to purchase the product either online or offline. The power of the Internet as a research and information resource has been realized to a great extent by customers worldwide.

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.

Before and After Facebook

Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television.  During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.

Word of mouth happened on a one-on-one basis, where the conversation would begin and end around a small group of people.

Today, a search on your favorite brand on Facebook may reveal many conversations about the brand, which may depict user’s positive or negative experiences with the brand. Unlike the clandestine brand gossip of earlier days, the Facebook era ensures that conversations are documented and made easily available through social networking sites.

Brands trying to ignore this new medium find themselves in a state similar to an ostrich, with its head buried in sand, thinking the world cannot see it. The real image of the brand in people’s minds shows up aloud these days through conversations on Facebook.

Facebook and Online Reputation

The power of Facebook, as discussed, has extended the scope of Word of Mouth beyond the good old conversation between friends. Today, each and every Facebook user is free to publish his views on your brand. The true effect of this happens whenever these conversations appear in searches and influence people’s opinion about the brand image.

This is where online reputation, primarily on a widely accepted medium like Facebook, matters.

In a nutshell..
Managing a positive image of your brand requires you to expand your reach, more than what you would do in case of conventional media. The conversational nature of social networking sites, such as Facebook, demands a different approach. Unlike one-time broadcast by the conventional medium, Facebook stores each and every conversation and makes it available through the search option for anyone who is curious to know more about your brand.

That is the reason why it is a critical part of any brand plan to feature positively on social networking sites, such as Facebook. Engaging consultants who have experience in managing brands through the new era of social networks is a growing practice that can help brands manage the new wave.

Get more information here for the best Facebook training available: http://tinyurl.com/FacebookAdsExposed

Thanks for reading and please leave a comment below!!

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Facebook and Social Media – The Next Marketing Opportunity

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

## GET INSTANT ACCESS ##

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

## GET INSTANT ACCESS ##

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

## GET INSTANT ACCESS ##

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.
Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Get more information here for the best Facebook training available: ## GET INSTANT ACCESS ##

Here is the raw link, just in case!!

http://tinyurl.com/FBAdsExplosed

Hope this helps!

Mike from the Social Media Traffic Team

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The Truth About Social Media

Ok, here’s the straight jack…

Most people absolutely suck at social media. No lie.

And I’m not just saying that, either. I don’t have to tell you about the endless cesspool of greasy spam-a- blogs out there, muddying up the net, while the slick rick guru who sold some newbie the program laughs his ass off, all the way to the bank!

Don’t be that guy. Or the other guy. Hell, NEITHER really have a friggin clue what REALLY works when it comes to big-boy blogging (and ballin, fo sho).

Instead – be the guy who gets READ!

But here’s the catch…

Before you go tackle the blogosphere like a rabid gladiator, and fight your way up the ranks until you reign supreme as the ultimate king of CONTENT…

…you gotta know the ropes, first.

By that I mean the bare-bone core fundamentals of today’s competitive blogging atmosphere!

Here’s why: It’s just that old school blogspot and live journal platforms just ain’t gonna cut it anymore (especially with the ultra-hot new Wordpress plugins around these days) – so if you wanna stay on top, you gotta roll with the punches.

Luckily … my good friends over at Free Blog Factory just got this ENTIRE thing sorted out in a big, big way.

In fact, I don’t think we’ve EVER seen this level of top-notch weblog fundamentals training come out of anyone else before.

==>Don’t think, just click here and read…

I almost couldn’t believe it myself…

=====================================

Thousands Now Blog Who Never Thought They Could

=====================================

A good friend by the name of Bradley Will is at the head of this thing, and joined by our other pal Russell Yermal.

Bradley is a 26 year old CEO and superstar blogger who quickly took his passion for empowering young entrepreneurs to radio, television, books, and more…

Russell is a self-proclaimed “marketing nerd” who’s literally been on the computer since he was a baby- programming websites since he was 13, and siphoning cash off his blog for the past 3 years.

Together, they’ve stripped down secrets of building high-functioning self hosted mega blogs into simple, easy to understand language that even my MOTHER could use!

You’ll see why after you click here now:

==>Click here to see what the fuss is about

Now, these guys are running this course, right … …and like anything else, they can’t handle too many hungry new bloggers at once. If I were you? I’d get on this FAST (as in NOW):

==>Get the full scoop by clicking here now

Talk soon, Michael Johnson

P.S. You know what – here’s the raw link, just in case:

http://freeblogfactory.com/dest,19/ref,crawlerpromotions-1290615909

Sometimes the HTML doesn’t work, so I wanted to give you EVER chance possible to snatch up this risk-free offer before it shuts down, sells out, or both…

==>Let me know what you think…

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Update Your Facebook Profile

Looking for new ways to connect your Facebook Friend page to your business’s Facebook Fan Page?  With the new Facebook profile layout there is a new application that gives you the ability to advertise your business or products right on your Facebook profile page.

Just go to the Profile Banner app to upload your banner graphic.  Graphics must be 658px x 98px and the application will automatically slice and dice your picture to fit perfectly on the top of your profile page.  Check out the example to our page below:

Here is the graphic I plan to post as the banner:

Here is the graphic inserted into my profile once loaded through the application site:

How creative can you get with your banner graphic?

If you enjoyed this posting, please leave a comment and thank you for visiting Crawler Promotions.  If you would like to learn more on how we can assist in turning fans into dollars, read more about our one on one Social Media University training.

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Win a Year’s Supply of popchips

Tag and name your winning horse for your chance to win a year’s supply of popchips. Entering the contest is easy.  Go to our Facebook Page, Click Here, find the flyer with the six horses listed (example to the left), click on the photo and select “Tag Photo” on the bottom right hand side of the page.  Tag the horse you believe will win the race, select your name and hit “Done Tagging”.  Next, in the comments box below the flyer give your horse a name, any name.

Example: “#3 – Crazy Eight”

The more creative the better, so… “What’s Your Horses Name?”  Creativity may play a factor in winning the raffle pool, so choose wisely!

During the Hats and Hooves Charity Event on December 15th at Excalibur Nightclub,  Hawthorne Race Course will run one race containing all six horses mentioned on the attached flyer.   If you tag the winner of that race and name your horse in the comments on Facebook, you will be automatically entered into the raffle pool to win a year’s supply of popchips*.

Anyone is welcome to the event, so come out and support a GREAT CAUSE as we raise donations for Dreams for Kids!  TO RSVP TO THE EVENT CLICK HERE!  For More Information on the Event CLICK HERE.

PRIZE DETAILS:

One winner will be selected at random on the night of the Hats and Hooves Event at Excalibur Nightclub.  The lucky winner will receive  year’s supply of popchips.  Please contact us direct for additional prize details at info@crawlerpromotions.com.  No purchase or attendance necessary to win.   All betting proceeds from the event will go to charity, Dreams for Kids.

RSVP TODAY!!!

TO RSVP TO THE EVENT CLICK HERE!

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Dreams for Kids Charity Event – Hats and Hooves

On December 15, 2010, we will  be producing our 1st annual Dreams for Kids Charity Event, Holiday Hats and Hooves at Excalibur Nightclub.   The event is an evening of networking and giving that will focus on bringing together different parts of the hospitality industry to build business relations between individuals and companies while supporting this wonderful charitable cause.

Guests will have the opportunity to network with fellow industry professionals, while participating
in the excitement of Horse Track Racing, provided by Hawthorne Race Course.  Guests have the chance to place bets on seven different horse races, with the opportunity to win different types of prizes.

The event will begin at 7:00pm, with the first race commencing at 8:00pm and running every 30
minutes till 11:00pm, completing a total of seven races.  Races will be displayed on all T.V.s, flat screens and monitors throughout Excalibur Nightclub.  Guests will have approximately 25 minutes before each race to place a bet, at the betting station, on the winning horse of the upcoming race.  Each race will begin with an introduction by a live “Post to Call” trumpeter, a small commentary of the upcoming race benefits and sponsor. The race will then commence with audio play by play action for guest excitement.  Between each race, attendees will have 30 minutes to network with other industry professionals while visiting local business product displays and service booths, while being entertained by some of Chicago’s top local DJ talent.

All betting proceeds will be donated to charity, guests have the chance to win some exciting prizes and give-a-ways from the listed sponsors below.  All prizes will be handed out the day of the event. The total amount that has been raised for the charity will also be announced at the completion of the event.

Sponsors

Listed Event Sponsors:

• Hawthorne Race Course
• Concierge Preferred Magazine
• Chicago Scene Magazine
• Chicago Convention and Tourism Bureau
• Bacardi
• Total Life Chiropractic
• popchips
• Get Flipped Chicago
• Personalities, Inc.

To get sponsorship information or you would like to contribute to this event just email us at info@crawlerpromotions.com.

Tickets and RSVP

Tickets will be available at the door only. Click Here to RSVP or on our Facebook Fan Page at http://www.facebook.com/CrawlerPromotions.

TICKET PRICE: Entry into the event is $15, pay $10 when donating any food item, can or box non-perishable upon entry.

Win a Year’s Supply of popchips Contest

Check out more on how you can win a whole year’s supply of popchps.  CLICK HERE for contest details!

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