Making Money with Facebook Ads

Creating Great Ad Campaigns with Facebook

Looking to improve your PPC ratios with Facebook?   Most marketers and product advertisers still cannot figure out the basic strategies on PPC marketing.  For the first time ever, the promotion of products can be narrowed down to consumers that are currently in the market for that particular product right now.

Example: John is looking at purchasing used blue widgets. John visits Google and enters into the search column, “Buy Used Blue Widgets”.  If you had been running a specified PPC campaign on Google your specific ad would have displayed to this user promoting the exact product at the time that he was ready to buy.

Clicking Here to Learn More!

Instead of spending tons of cash to advertise in the local paper or magazine not knowing your results you can now dedicate your marketing to direct customers in need of your products now.  Traditional print marketing never allowed for this type of promotion.

The best secret with Facebook, which continues to be ignored by advertisers, is the direct advertising approach.  So many times I still see ads running with the same strategy that might match their highway billboard.  This old tactic will receive zero results on Facebook and waste tons of cash.   Facebook allows the ability to narrow down your campaigns to specific genders, age groups, marital status, even specific hobbies and likes.

This means that the standard billboard campaign could be broken down into more than 18 different campaigns ranging on male or female and age range.  Giving you the ability to target the exact consumer needing your exact product right now.

Here is a great course that I just completed and highly recommend in learning more on how to target ads in Facebook.  Check it out by Clicking Here!

Enjoy and please send us questions direct on running ads on Facebook, we would be more than happy to assist.

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